Mercator Advisory Group releases annual update on trends in debit rewards and loyalty programs at top banks and credit unions in the United States Boston, MA (PRWEB) April 08, 2015 The Durbin Amendment hasn’t decimated debit rewards as was expected. Consumers find far too much value in debit rewards for retail banks and credit unions to eliminate them. Instead, financial institutions are targeting the right rewards to the right consumer and trending toward real-time redemption of discounts and other rewards and toward implementation of mobile apps, mobile couponing, and location-based rewards. It is clear that both...
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